Sony KDL40EX500 40" 1080p 120Hz BRAVIA LCD HDTV

Smooth sports, seamless action . . . Motionflow 120Hz

Okay, sure, you're going to enjoy watching the evening news or TV dramas in life-size HD on a big-screen flat panel HDTV. But let's be honest, in your quest to achieve the theater experience in your living room, you're really interested in watching something else. Something with a little more suspense. More intensity. More brawn. In other words, the latest action movie release or this weekend's big sports game. There's a problem, however. You see, not all HDTVs can deliver sports and action movies with the same lifelike grandeur you're looking for. As it happens, most TVs are designed to reproduce video at 60 frames-per-second; that is, they flash 60 images per second on the screen to create the illusion of motion. Filmed at 30fps, television programming can be easily accommodated by 60fps (or Hz) televisions . . . each frame is simply doubled to match the 60fps. However, most movies are filmed at 24fps, which doesn't divide easily into sixty. Accordingly, 60Hz HDTVs must subject 24fps movies to complicated video processing that often causes a stuttery and jerky picture. The Sony KDL-40EX500, however, does something else entirely. It looks to advanced Motionflow 120Hz technology. Capable of playing video back at 120fps — a multiple of both 30 and 24 — Motionflow 120Hz seamlessly reproduces both TV and film content. As a result, you experience smooth, fluid, lifelike motion, even when watching fast-paced action and sports programming.

Ga-ga for Green

These days, energy efficiency and environmental health are important concerns. Not only do you want to keep utility expenses at a minimum, but you are also interested in protecting Mother Nature. As it happens, the folks at Sony share your concerns. Demonstrating Sony's "green" zeal, the KDL-40EX500 sports a variety of energy- and environment-conscious design features. First, LightSensor technology monitors ambient-light levels in your viewing area and automatically adjusts backlight intensity. Not only is image clarity optimized, but power use is minimized when light levels are low. Second, responding to the video content you're watching, the KDL-40EX500's Dynamic Backlight Control also makes automatic energy-saving and performance-raising adjustments to backlight intensity. Third, this BRAVIA TV's packaging and printed materials are made using between 20% and 40% recycled materials. Finally, all these "green" features add up to earn an ENERGY STAR qualification, signaling that this LCD HDTV satisfies the U.S. government's strict criteria for energy-efficient operation. Because it's ga-ga for green, the KDL-40EX500 helps you save money and the conserve natural resources.

Bring on the HD

There's good reason to be excited: the Sony BRAVIA KDL-40EX500 LCD HDTV sports a Full HD 1920 x 1080p display resolution. In case you're not familiar with "1080p", as it's fondly known, that's the highest definition panel resolution currently available, and an ideal complement to HD movies on Blu-ray Disc, HD television programming, and HD gaming from sources like the PlayStation3. Of course, because this is a BRAVIA television, when it comes to the Sony Full HD experience, panel resolution is merely the beginning. First, Sony's BRAVIA Engine 2 technology offers a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise" and produce sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential. Second, the KDL-40EX500's Advanced Contrast Enhancer reproduces improved contrast for deep blacks in darker scenes and fine detail in shadows, revealing all the details that the director intended for you to see. Third, an Ambient Sensor automatically adjusts picture color based on lighting conditions in your viewing area, delivering a picture that's tailored to your living room. Finally, Sony's 24p True Cinema technology ensures compatibility with and high-fidelity reproduction of 24fps film-based content. Bring on the HD.

It's all about connections

Today's home A/V components aren't meant to work alone. Rather, they're intended to integrate with each other, allowing for a seamless, interconnected home theater experience. And when it comes to connections, the KDL-40EX500 does not disappoint. Heading the list of A/V connections, of course, are this BRAVIA LCD's four HDMI inputs. As the only single-cable HD audio and video interface, HDMI offers optimal connectivity to HD sources like Blu-ray Disc players, HD satellites, and HD gaming consoles. Next, a rear-panel PC input allows you to convert the KDL-40EX500's LCD screen into a giant, 40" computer monitor. Last, but not least, is the KDL-40EX500's side USB port. Quickly connect to a thumbdrive, your laptop, or a portable audio player, and access video, photos, and music using this BRAVIA HDTV.

Ah, BRAVIA

As a leader in products with HDMI connectivity, Sony has created BRAVIA Sync technology to go beyond simple audio and video transmission. When you combine your new KDL-40EX500 with a select number of other BRAVIA audio and video products, control functions will also be transmitted via the HDMI cable. With "One Touch Play", operations that took several steps are reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA KDL-40EX500 television will turn on and switch to the correct video input...Simple...Easy...BRAVIA Sync.

Your HD lifeline

High Definition Multimedia Interface, or HDMI, is the only home A/V connection that allows for both Full HD 1080p video and 7.1-channel studio-quality audio to be passes along a single cable. In other words, in order to take full advantage of your home theater's high definition potential, you need to HDMI cabling to link HD-capable components. It's only natural that you might have questions regarding how best to outfit your personal HD system. Vann's sales representatives are here to explain all of your options. Call the 800 number at the top of this page for expert advice.

Included with purchase

The following items are included with the purchase of the KDL-40EX500: Remote control (RM-YD034), 2 AAA batteries, AC power cord, 4 screws for pedestal, Operating instructions, Quick Setup guide, Warranty card, and Table-top stand.