Amazing pictures from an amazing camera
Photography can be an amazing way to capture special occasions or everyday activities. Or it can be an exercise in frustration if you have to coddle and coax just the right shot out of your temperamental camera. But with the Sony DSLRA580, you'll be assured to get fantastic images with no struggles. Thanks to the APS-C sensor and Sony's Exmor APS HD CMOS technology, the camera achieves a high 16.2 megapixel resolution. You can also capture Full HD videos at 1920 x 1080/30p resolution. With the ability to record in 1920 x 1080/60i, it's one of the very few DSLRs with exactly the same resolution and frame rate as most broadcast and cable HDTV channels. You also have the option of recording HD video in 720p in web-friendly MP4 format, so uploading to your social networking site is a breeze. And while some DSLRs with Live View take a painfully long time to focus or black out the LCD before focus, the Quick Auto Focus Live View responds much more quickly, using the same "phase detection" auto focus for Live View as for the optical viewfinder. So go ahead and use the Live View to chase down the kids for a picture. It can handle the job.
The easy way to photograph
You're in the audience at your child's graduation (kindergarten, 8th grade, high school, college, and anywhere in between or beyond). You want a photo of him in the crowd of graduates, but you're surrounded by other parents, and you can't take the time to drag a chair over to give yourself the necessary height boost. Use the DSLRA580's tiltable 3.0" LCD viewscreen to frame the perfect shot. Just hold the camera above your head, pull the viewscreen out and down until it's at and angle where you can see what you're shooting, and click away. The Xtra Fine LCD monitor's high resolution and Anti Reflection coating ensures that you'll be able to see clearly what's in your viewfinder, even in direct sunlight. And to help you get just the right shot, Scene Selection Modes offer you a list of eight common shooting situations (Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait, and Hand-held Twilight). By choosing one of these modes, the camera will automatically optimize the settings to get just the right exposure. The DSLRA580 is so smart, it even recognizes when your photo includes faces and will apply the proper focus, exposure, and white balance. Taking Face Detection one step further, Smile Shutter technology not only recognizes that a shot has faces in it, but it will also automatically take the shot when the subject smiles. This setting works with Quick Auto Focus Live View to capture spontaneous moments, making the difference between a missed shot and a cherished memory. When you need to take great photos but don't necessarily have the time to adjust the settings manually, you can trust the DSLRA850 to be a stellar sidekick.
Sensor size and speed make a big difference
A camera's image sensor plays a key role in image quality. A 16.2 megapixel Exmor APS HD CMOS image sensor in the DSLRA580 along with the BIONZ image processing engine delivers a significantly improved image with high-sensitivity shooting at up to ISO 12800 (ISO 25600 in Multi Frame Noise Reduction mode). Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail. Action photographers are always looking for a camera that can keep up with the movement they want to capture. The 15-point autofocus sensor captures decisive movment clearly. The fast shutter speed and up to 7 frames per second continuous shooting in Speed Priority mode mean you can shoot Junior making his first three-point buzzer-beater or the baby at full-speed army crawl. You can also shoot at up to 3fps with Quick Auto Focus Live View. If you're an action photographer or have kids to keep up with, the DSLRA580 has the speed, agility, and power to shoot even the fast action memories.
A steady shot, no matter the situation, no matter the lens
Many a "perfect shot" has fallen victim to a common culprit — cold temperatures, adrenaline, one cup too many of your morning java — anything that causes hand shake. Building on years of expertise, Sony has developed the world's first body-integrated image stabilization solution for a full-frame DSLR. The SteadyShot INSIDE in-camera image stabilizer actually shifts the image sensor to compensate for camera shake without sacrificing image quality. The compensation effect is equal to as many as four shutter-speed steps, giving you more creative freedom when shooting in low light. Further, because SteadyShot INSIDE technology is integrated into the DSLRA580's body, it works with all compatible Sony Alpha system lenses.
Included with purchase
DSLRA580L camera body, battery charger (BC-VM10), rechargeable battery (NP-FM500H), shoulder strap, body cap, USB cable, CD-ROM
