AudioQuest: Invest in the best
You're looking for a speaker cable with superior signal transmission and a smooth, clear sound. But you want a high-quality cable—and there's a plethora to choose from—so what could possibly make AudioQuest cables that much more superior? Well, let me tell you. These cables are babied. They're coddled. Each cable's hand is held from its conception in Bill Low's head until it is carefully swaddled in product packaging and shipped off to your home.
Solid performance in a flexible package
Distortion, due to both magnetic interaction and from bare strands touching, is dramatically reduced by using Semi-Solid Concentric-Packing. In such a construction, the strands are applied in a layer or layers spiraling around a central strand. Each layer is packed perfectly tight, fitting perfectly around the strand or layer underneath. The strands in a given layer are uniform and never rise or fall to a different layer. This construction mimics many of the most important attributes of a solid conductor, while maintaining most of the flexibility of a stranded cable. In a Semi-Solid Concentric-Packed cable, strands within the smaller, tighter concentric bundle do not change position, significantly reducing distortion.
Get your recommended daily intake
AudioQuest recommends six to eleven servings of wholesome sound per day. And that shouldn't be hard considering AudioQuest's Long-Grain Copper (LGC) allows a smoother and clearer sound than cables using regular Oxygen-Free High-Conductivity (OFHC) copper. OFHC is a general metal industry specification regarding "loss," without any concern for distortion. LGC has fewer oxides within the conducting material, less impurities, less grain boundaries, and definitively better performance.
Insure quality sound with proper insulation
Any solid material adjacent to a conductor is actually part of an imperfect circuit. Wire insulation, circuit board materials all absorb energy (loss). Some of this energy is stored and then released as distortion. The general cable industry ranks insulating materials by loss, with little regard for distortion. AudioQuest ranks materials by damage to an audio signal. The PVC used in G2 has too much loss to be used in a quality video cable, but it has a very benign distortion profile through the audio range, keeping G2's sound pleasant and natural.
Damage control—let's compare apples. . .
It's important to know that an audio or video signal cannot be improved upon—it's as good as it's going to get once it leaves your amp, DVD player, whatever component you're running. So why bother with a high-end cable? Simple: the signal can't be improved, but it can be damaged. Significantly. A lesser-quality cable leaves your signal wide-open to instabilities. A lesser-quality cable is constructed of bundled, twisted strands of conductive material—up to 200 to 2000 strands per bundle. And as the signal wants to travel the path of least resistance (down the outside of the bundle), all those twisted strands inhibit the signal. They draw the signal from the outside of the bundle to the inside, where it fights to get back to the outside again. What's the result? Distortion. Lost data. Poor sound quality.
. . .to oranges
AudioQuest, on the other hand, engineers their cables with the highest quality, perfectly gauged solid-core, copper and silver conductors. And each conductor strand is slowly and precisely loomed, not twisted, into the final cable bundle—and it's important to note that the maximum amount of strands AudioQuest has used in their longest cable, for flexibility requirements, is 32 (that's a few less than 200, and a lot less than 2000). Once they have constructed the conductor, AudioQuest wraps it in the dielectric (a fancy word for the insulating material) to keep the cable at peak performance levels at all times by absorbing as little energy as possible in order to avoid the reintroduction of energy (distortion) back into the conductor.
AudioQuest makes sure you're headed in the right direction
Cables, from hardware store electrical cable to the finest pure silver cables, have a direction—much like wood has a grain. It has to do with molecular structure, which we won't get into. What you should know though is that a cable sounds much better when the signal is traveling in the proper direction. AudioQuest audio cables are marked for direction, so you don't have to figure it out.
The bottom line
What AudioQuest is doing is engineering cables with conductors that have all the proper attributes, for decreased distortion. They've arranged the conductors so the signal travels down a straight path, for decreased distortion. They've wrapped the conductor metal in a non-conductive material, to decrease distortion. The result is an astonishingly pure, very stable signal. Starting to make sense? AudioQuest loathes distortion. You'll love AudioQuest.
