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37" 1080p 3LCD Projection HDTV

Sony's new 37" BRAVIA puts out a gorgeous picture thanks to, not one, but three LCD chips. The eye-popping color will win over your heart, while the HDMI and PC inputs will win over your technologically-advanced soul. Behind it all lies the BRAVIA Engine EX video processing system, providing an incredibly clear picture and the highest detail and contrast.

Candy For The Eyes

The 3LCD technology at the heart of Sony's BRAVIA™ televisions provide a bright picture, with high detail and natural color. These three key benefits are immediately apparent when viewing a BRAVIA™ TV. You can expect to see an incredibly detailed picture with eye-popping colors. Sony uses three tiny LCD chips (0.73") with a combined resolution of over 2.76 million pixels. The light from a high output UHP lamp shines into a filtering system that splits the beam into red, green, and blue light streams. Each color goes through its own LCD chip, which passes or blocks the light. The three beams are then instantaneously recombined and sent to the projection lens.

A Track Record For Producing The Superior Picture

The BRAVIA Engine™ EX video processing system came about as a result of Sony's expertise and long heritage in bringing cutting-edge picture quality to consumer televisions. It contains intelligent picture enhancement technology that reduces unwanted digital artifacts and delivers superb clarity and detail along with vivid colors. Sony's own Digital Reality Creation Multi-function version 1.0 (DRC-MFv1) processor replaces the original SD signal with its HD equivalent. The result of BRAVIA Engine EX processing? Picture quality has texture and detail, deep and vibrant colors, along with excellent depth and contrast.

Don't Get Left In The Dark

The Advanced Iris function is a special Sony function designed to improve contrast expression especially in darker scenes. The Advanced Iris function offers two modes: Auto and Manual. Each mode allows the user to control the function for optimum overall contrast. The key benefits are deep blacks and improved brightness.

Gray Skies Are Going To Clear Up

Well, Sony can't change the weather, but their technology can reproduce a blue sky like no other. Sony's Live Color Creation achieves precise, wide color reproduction using a combination of advanced chroma signal processing algorithms. The benefit is clear blues, natural greens and overall vibrant colors in all scenes.

DMe Me Up

Sony's new line of compatible components would make Scottie proud. DMe compatibility allows the connection and operation of a whole new category of products that is being developed by Sony (sold separately). The first of these products is the optional BRAVIA Internet Video Link module. BIVL, as it is affectionately called, can stream available Internet video from select content providers directly to your TV with a broadband connection without the need for a PC. Stay tuned for more exciting DMe technologies. . .

Less Futzing, More Quality Entertainment

Sony makes sure you're not that guy. You know, the one who takes four hours to get the DVD player to play while the rest of the room waits ever-so-patiently. Sony's Xross Media Bar is their Emmy Award winning on-screen navigation interface. XMB users can navigate through the different types of media by scrolling horizontally across icons. After selecting the media type, a list of its content appears as vertical thumbnails. The main benefit of the XMB™ is that it alleviates the need to look at the remote control while searching and selecting content. The ease-of-use extends into your whole home theater with BRAVIA Theatre Sync. BRAVIA Theatre Sync reduces the hassle and time consuming job of powering up, changing the signal routing, and other functions to the simple push of one button. All you need to do is to connect BRAVIA Theatre Sync capable products to each other via one HDMI cable. The rest is easy. For instance, if you want to play a DVD simply touch the play button on the remote and BRAVIA Theatre Sync takes over from there. The BRAVIA Home Theatre System and TV turn on. The DVD input on the BRAVIA Theatre system and TV activates. The TV mutes. And finally the DVD plays.

All Digital, All The Time

Designed for maximum versatility, Sony's BRAVIA™ H-Series high definition televisions are equipped with a generous range of input interfaces. The HDMI (High-Definition Multimedia Interface) is an all-digital audio/video interface. HDMI supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. Two 1080p HDMI connections are part of the jack pack for KDF-37H1000. A PC input (via HDMI) offers easy connection to your PC, allowing you to use your high resolution KDF-37H1000 HDTV with your PC.

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