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46" 1080p REGZA LCD HDTV

Names say a lot. Take, for instance, Toshiba's LCD Cinema Series®, particularly this 46" HDTV. The super narrow bezel design makes for more screen and less frame. Whether you're a hard core gamer or a movie buff, the 46XF550U cinematizes your experience. And Toshiba employees are nice enough to dub the features with straightforward names like "ClearFrame&trade" and "PixelPure 4G&trade" so you know just what you're getting.

Less frame means an even BIGGER picture

An argument about sea anemones comes up and you say "let's just look at the big picture". You nod to your REGZA 46XF550U. With 46" of big picture, high definition brilliance, everyone'll want a peak from your perspective. Watching Blue Planet on the 46XF550U with its Super Narrow 0.9" Bezel frame really is spine tingling. The frame is so slight, it's almost as if the sea anemones could undulate right out of the cinema sized screen! Ahhh, yes. The delicious big picture.

ClearFrame&trade means clear, natural images

ClearFrame&trade translates into 120Hz anti-blur technology, which doubles the displayed frame rate to 120 frames per second or 120Hz. The result? A seamless translation from Hollywood studios to your living room. Here's why. Film is 24 frames per second. Most TVs run at 30 frames per second, known to TV techies as a 3:2 pull down, which often results in frazzled artifacts popping across TV screens. So, thanks again to ClearFrame for doing away with flickering blurriness and delivering a pure, seamless picture.

SoundStrip&trade 2 Speaker System

Your 46XF550U has an incognito sound system. Just because it's nicknamed a "sound strip" doesn't mean it lacks dynamic ranges. In fact, the Low-Height SoundStrip&trade 2 Speaker System teams up with the SRS® WOW® to harness a cinematic sound. Here's the nitty gritty about this system:

SRS WOW consists of three separate sound expanding systems, which work together to extract "buried" highs and lows. The three systems are, SRS 3D, TruBass&trade, and FOCUS&trade. SRS® 3D creates a three dimensional sound field from just two speakers, thus giving the listener the feeling of hearing a multi speaker surround sound system. TruBass produces a powerful, yet low, frequency sound by utilizing a process called psychoacoustics. From only two small speakers, TruBass will give the effect of an expensive sub bass woofer that will leave the listener amazed by the quality of the sound. FOCUS was added to direct the energy from the speakers of the television set in a vertical direction up towards the listener's ears. The addition of FOCUS means that there is virtually no loss of sound from the speaker's position on the bottom panel near the floor, which achieves a clear, undistorted range of audio.

Clear, vivid pictures thanks to . . .

If your 46XF550U could give a Grammy speech, it'd thank the following features that make this picture possible. But, since it's an inanimate object, I'm gonna speak on its behalf. First, PixelPure&trade brings you that 1080p high definition picture. It takes advantage of both the internal 14-bit video processor and the 10-bit display panel to show a mind-blowing 16,384 levels of gradation, which results in a smooth and natural picture.

CineSpeed&trade, ColorBurst&trade . . .

CineSpeed&trade brings an 8ms or faster response speed for cleaner high-action home theater images. Perfect for gaming modes. And ColorBurst&trade, the 46XF550U couldn't have done it without you! While standard LCD panels may only reproduce 72% of the NTSC color gamut, ColorBurst&trade uses CCFL back-lighting to expand the color range to 90% plus. Vibrant, natural colors enhance every image.

DynaLight&trade matches any mood

You're going on a date. You've chosen your favorite seafood restuaurant, the one with the little candles and fresh flowers . . . when you notice something. Floodlights shine over every table. It's just wrong, watching all the couples squint into each others eyes and squirm under the harsh lighting. You don't have to take this bad mood lighting. Which is why you and your date boogey back to your 40XF550U TV.

Luckily, Toshiba knows all about mood lighting, unlike a certain seafood restuarant out there. . . Your 40XF550U uses DynaLight&trade Back-Light Control. It teams up with the advanced image processor to calculate the brightness of each video frame and adjust the backlighting accordingly, which allows for 256 levels of backlight intensity! The result is deeper black levels that increase detail and depth, even in low-light situations. How's that for setting the mood?

Computer geek friendly

No need to be a closet computer geek these days. In fact, it's time to show off your computer wizardry. Plug your laptop into the 46XF550U's D-sub, 15-pin PC input. Or, if watching you compute isn't your guest's idea of a good time, plug in your Blu-ray player. Or gaming system. Choose from 3 HDMI&trade and 2 HD ColorStream® component video inputs. The built-in ATSC/QAM/NTSC tuners let you access DTV and analog TV channels in case you're not totally digitized.

Don't forget the cables!

If you are using anything, like an HDTV, that is capable of sending a high definition signal, don't forget to purchase the right cables. Many people don't realize what a significant difference the right cables make, and when they get their new high definition equipment home, they think the equipment itself is to blame when the picture isn't as good as it should be. This is because most components don't come with cables, so people often use whatever they have around the house, or buy cheap cables, thinking "it will do." But the picture won't be HD if you using the wrong cable. Another reason people don't buy the right cables is because trying to figure out which cables you need can be daunting, and it's hard to know where to start. Our sales representatives are there to explain all your options, so you can make the best purchase and get the most out of your HDTV.

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