40" Series 3 720p LCD HDTV

Get the wide viewing angle with this 40" LCD HDTV. Display your favorite movies, JPEG images, or TV shows in bright, high definition brilliance. Two HDMI inputs provide hasslefree connection to your DVD player, Blu-ray player, or other devices. Menu options abound with the smart user interface. The LN40A330 offers 720p resolution with an 8,000:1 dynamic contrast ratio and a speedy 6ms response time for a bright, clear picture.

Get the big picture

The glorious wide-angle 40" Series 3 LN40A330 is perfect for an entertainment room or a big office. It combines high style and high definition in equal measure. An 8,000:1 contrast ratio ensures vivid colors and deep, dark blacks. Samsung's fast switching technology and 6-millisecond response time decrease blurring, so even high-speed sports remain crisp and easy on the eyes. And all that technology is packed into a slender, glossy black frame that will appeal to the minimalist in you. The built-in side speakers are hidden, keeping the sleek, clean look that compliment any room.

Sound leveler

Samsung's LN40A330 has a convenient trick behind its fine-lookin' 40" panel. A sound leveler. What? You ask. Well, let's say you're channel surfing. You go from a PBS documentary about Montana's backroads to an MTV special highlighting heavy metal bands in the 90's. Whichever one appeals to you, you still deal with the vast volume dynamic. The LN40A330 features a sound leveler, which keeps audio volume consistent . . . Kind of like when you pull off the interstate and your car decreases the volume to "town driving" level.

High-definition equipped . . .

The world is shifting into high definition gear, and the LN40A330 is ready for the challenge. An HDMI input means you can connect your Blu-ray player or your HD cable or satellite directly to your television. And all that beautiful high definition content will be sent to your TV over a single cable. The LN40A330 also comes with integrated digital tuners (ATSC and QAM). An ATSC tuner will allow you to pick up over-the-air signals broadcast digitally, and a QAM tuner picks up unencrypted digital cable signals. The more access you have to digital broadcasting, the more opportunity you have to view HD programming, which is when your TV will really shine.

. . . but connected to the past

Even though everyone seems to be turning all high definition on you, you don't have to leave behind your collection of DVDs and your trusty DVD player. You could even bring the VCR along if you wanted. The LN40A330 still has the kinds of connections that will let you make use of your old favorites. Component, S-video, and composite inputs mean you'll be enjoying your entertainment classics for years to come.

Smart User Interface

Maybe it's expecting a lot to label something a "Smart User Interface." But here's the gist. With your trusty remote, you can pull up all sorts of menu options right on your screen and easily navigate through them. Adjust the color or adjust the picture settings (the entertainment mode allows customized picture settings for different content like sports, movies, and gaming). You won't have to strain your brain to make it happen.

Choose what your kids view

The V-Chip automatically locks out programs that are deemed inappropriate for children. You can set up the parameters for the V-Chip using the TV Parental Guidelines, MPAA (movie) ratings, Canadian French, or Canadian English ratings systems. The V-Chip function is protected by a 4-digit PIN.

Don't forget the cables!

If you are using an Blu-ray player, a receiver, TV, or anything else that is capable of sending a high definition signal, don't forget to purchase the right cables. Many people don't realize what a significant difference the right cables make, and when they get their new high definition equipment home, they think the equipment itself is to blame when the picture isn't as good as it should be. This is because most components (Blu-ray, receivers, etc) don't come with cables, so people often use whatever they have around the house, or buy cheap cables, thinking "it will do." Another reason people don't buy the right cables is because trying to figure out which cables you need can be daunting, and it's hard to know where to start. Our sales representatives are there to explain all your options, so you can make the best purchase and get the most out of your HDTV.

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