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37" 720p BRAVIA M Series LCD HDTV

Sony's M4000-Series HDTVs bring with them BRAVIA Theatre Sync (HDMI-CEC) for easy, one-touch management of compatible Sony products, ACE contrast enhancement for better shadow detail, and the BRAVIA Engine 2 for crystal clear picture quality. And with two HDMI inputs, an additional two component-video inputs, as well as a PC input you now have up to five different ways to make sure you see HD-level picture quality on the 37", 720p screen.

The BRAVIA Engine — low emissions, high performance

Video performance is a function of more than resolution: video processing is a key element, and when it comes to processing, the BRAVIA KDL37M4000 uses nothing less than an engine. Sony's BRAVIA® Engine&trade technology consists of a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise" and produce sharp, vibrant, lifelike images through which a 720p-resolution panel reaches its full potential.

Hi def is about more than just resolution

It's true — high definition is about more than just the number of pixels that a flat panel HDTV has. The Sony KDL37M4000's 720p LCD panel delivers more than a high definition 1366 x 768 pixel resolution. The teeny little "p" in "720p" is your sign that this flat panel HDTV is capable of displaying video content 'progressively'. Progressive scanning of video content refers simply to the way in which an image is "written" onto the screen. With a method known as interlaced scanning, for each complete image, first all of the odd horizontal pixel lines are shown, and then all of the even lines are filled in. Without special built-in processing technologies, this method can result in an image with a slightly choppy or flickering transition between images. Progressive scanning, on the other hand, writes each line of the entire scene sequentially, and in the same time it takes interlaced scanning to write each half separately. The result is nothing short of a smoother, cleaner video image. In combination with a fast panel-response time (i.e. how fast the panel's pixels can show a new image), the KDL37M4000's progressive-scan capability is ideal for fast-motion video, like action movies or sports. Also, the widescreen 16:9 aspect ratio delivers a borad, theater-like view of all your favorite video.

Contrast — Advanced and enhanced

Your flat panel HDTV and a poorly lit alley are not the same thing. "Well, duh", you might say, but we're serious. Whereas, with good reason, you might not want to see what's lurking in a dark alley's shadows, when it comes to watching video on your HDTV, you do want to be able to see every detail (hence, high definition), even in dark or shadowy scenes. Using real-time image processing to dynamically adjust backlight levels, the KDL37M4000's Advanced Contrast Enhancer reproduces improved contrast for deep blacks in darker scenes and fine detail in shadows, revealing all the details that the director intended for you to see. Now, if the movie you're watching has a scene with a poorly lit alley . . .

Ah, BRAVIA®

As a leader in products with HDMI connectivity, Sony has created BRAVIA® Theatre Sync&trade technology to go beyond simple audio and video transmission. When you combine your new KDL37M4000 with a select number of other BRAVIA audio and video products, control functions will also be transmitted via the HDMI cable. With "One Touch Play", operations that took several steps are reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA KDL37M4000 television will turn on and switch to the correct video input...Simple...Easy...BRAVIA Theatre Sync.

A side of PC, please

Coming to the rescue in this multiple-component, integrated-system world, the Sony KDL37M4000 serves up an extra helping of connectivity with a PC input. Surf the net, download online movies, play games or get a little work done, all on 37 inches of stunning hi def LCD.

Get tuned in

Geared up and ready for the up-and-coming digital transition (the government mandated switch to all-digital television broadcasting) your new Sony KDL37M4000 comes equipped with digital ATSC and QAM tuners. These digital tuners make receiving and enjoying digitally broadcast content — whether from the air or from cable or satellite — easy and worry-free.

ENERGY STAR of approval

Seeking to meet your demand to reduce energy use and preserve the environment, Sony has made sure that the KDL37M4000 meets the U.S. government's standard for ENERGY STAR qualification. What does the ENERGY STAR qualification mean? ENERGY STAR is a government-backed program helping businesses and individuals protect the environment through superior energy efficiency. For the family or homeowner, energy efficient choices can reduce energy consumption and expenses by up to one third while resulting in similar savings of greenhouse gas emissions, without sacrificing features, style or comfort. ENERGY STAR helps you make the energy efficient choice. When a product boasts the ENERGY STAR qualification, this means the product meets stringent government standards set by the EPA and US Department of Energy for conserving both energy and the environment. So whether you are concerned for the environment, your pocket book or both, this HDTV helps ensure both are given an easier load to bear.

HDMIncredible

Bringing you the absolute best in connectivity, Sony's KDL37ML4000 features two HDMI connections. HDMI (High-Definition Multimedia Interface) is the only interface in consumer electronics that can carry both uncompressed high-definition (HD) video and uncompressed multi-channel audio in all HD formats including 720p, 1080i and even 1080p. Your incoming media content comes in a variety of sizes, resolutions and formats, and with that in mind, HDMI systems automatically configure to display that content in the most effective format. Since HDMI carries all channels on video and audio, there is only one cable to plug into any HDMI-enabled source and display device. No more complicated cable set-up when installing your home theater system, and no more ugly cable mess behind your components. HDMI supports standard, enhanced, or high-definition video, plus multi-channel digital audio on this single cable. Also, HDMI is fully backward-compatible with DVI. (Please note that a physical adapter, sold separately, is needed to make the conversion from HDMI to DVI.)

Avoid the 'No Wire' ire

The advent of HDMI has been monumental in the advancement of all your favorite audio and video gadgets. Don't miss out on all that your new KDL37M4000 offers — in terms of high-definition audio and video connectivity — by leaving a set of HDMI cables off the list. Vann's sales representatives are here to explain all your options, so you can make the best purchase and get the most out of your hi-def system. Call for expert advice: 1-800-769-5668.

Included with purchase

The following items are included with the purchase of the Sony KDL37M4000: RM-YD026 remote control, two type-AA batteries, operating instructions, quick setup guide, warranty card, on-line registration card, open-source software flyer, and pedestal.

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