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40" black BRAVIA 1080p LCD HDTV

Get a big-picture thrill thanks to Bravia's advanced LCD technology that rivals anything on the market. Motionflow technology brings exceptional clarity and resolution to movies and prime-time TV. x.v Color compatability gives you more colors than the human eye can even detect — meaning more natural and vivid colors. With 1080p resolution and enough input and output options for a terrific home theater setup, the XBR series offers you the premium television experience.

Sony XBR6 is big on performance

Video performance like this turns your entertainment system into a true home theater. BRAVIA Engine technology delivers reduced picture noise and sharp, vibrant images while 24p True Cinema technology reproduces video the way it appears in the theater — natural and fluid — and Motionflow™ 120Hz processing creates a smoother motion picture for a natural, realistic viewing experience. An advanced Contrast Enhancer uses real-time image processing to improve image contrast for enhanced detail in every frame. The Sony KDL-40XBR6's Full HD 1080p capability lets you take full advantage of hi def Blu-ray Disc and PlayStation 3 systems while Sony's Digital Media Extender prepares you for the future with seamless optional-feature upgrades. Think that's a mouthful? Read on so we can unpack that description for you.

This engine runs on Ones and Zeros

Sure, you already know that the KDL40XBR6's full HD 1080p LCD screen enhances your home video experience by displaying 1920 x 1080p images — the highest resolution available — thereby also making it a perfect match for taking full advantage of Blu-ray Disc and PlayStation content. But do you know why? Video performance is a function of more than resolution: video processing is a key element, and when it comes to processing, the KDL40XBR6 uses nothing less than an engine. Sony's BRAVIA™ Engine&trade technology is a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise" and produce sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential.

Film, from start to finish

Way out west in Tinseltown, your favorite films are recorded at 24 frames per second. Unfortunately, most television content is recorded at 30fps, so most televisions are designed to display motion pictures at this speed. Until now, the solution has been to interpolate, or add, artificial scenes into 24fps content in order to "stretch" it to fit a TV's 30fps capability. Recent demands on the part of movie lovers for an authentic home-cinema experience have lead to technological advancements making a 24fps experience possible at home. High definition video like that recorded onto Blu-ray Disc contains 24p (or, progressive-scan 24fps video content) that brings true film into your home. But wait! There's still one more piece the puzzle. While true 24fps film makes it from Hollywood to your Blu-ray player, just like a movie-house feature film, it needs a screen to be enjoyed . . . i.e. your flat panel needs to be able to display 24p content. Enter the KDL40XBR6 with 24p True Cinema. This technology is fully capable of displaying 24fps video thanks to specific video processing that reproduces film-based images as video content. Start popping the popcorn.

Not of the culinary variety — noise reduction

Distortion and variance caused by interference from other electronic components are inherent characteristics of any electronic signal. Such minor disturbances in a signal's integrity can result in flaws in the signal's output — like a video image on an HDTV — and these flaws are often referred to simply as "noise". Not wanting you to endure a less-than-perfect HD video image on your new KDL40XBR6, Sony designed this LCD with Dynamic Noise Reduction. This technology intelligently identifies and dramatically reduces signal noise according to the motion and brightness of each scene for clearer, crisper images, frame after frame.

A smattering of interactivity

There are a few more words that can be added to the list describing the KDL40XBR6, like expandable, interactive, and experiential. First, Sony's Xross Media Bar user interface — enhanced by Rich Graphics — offers easy and fast icon-based navigation of all your KDL40XBR6's functions. Second, Sony's Digital Media Extender (DMex) offers system expandability via a digital connection: add optional modules, like the BRAVIA Internet Video Link, or upcoming modules for optimal future compatibility. Finally, an integrated TV Guide™ on-screen interactive program guide delivers continually updated program listings so that you never miss your favorite shows.

Contrast — Advanced and enhanced

Your flat panel HDTV and a poorly lit alley are not the same thing. "Well, duh", you might say, but we're serious. Whereas, with good reason, you might not want to see what's lurking in a dark alley's shadows, when it comes to watching video on your HDTV, you do want to be able to see every detail (hence, high definition), even in dark or shadowy scenes. Using real-time image processing to dynamically adjust backlight levels, the KDL40XBR6's Advanced Contrast Enhancer reproduces improved contrast for deep blacks in darker scenes and fine detail in shadows, revealing all the details that the director intended for you to see. Now, if the movie you're watching has a scene with a poorly lit alley . . .

Ah, BRAVIA®

As a leader in products with HDMI connectivity, Sony has created BRAVIA® Theatre Sync&trade technology to go beyond simple audio and video transmission. When you combine your new KDL40XBR6 with a select number of other BRAVIA audio and video products, control functions will also be transmitted via the HDMI cable. With "One Touch Play", operations that took several steps are reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA KDL40XBR6 television will turn on and switch to the correct video input...Simple...Easy...BRAVIA Theatre Sync.

ENERGY STAR of approval

Seeking to meet your demand to reduce energy use and preserve the environment, Sony has made sure that the KDL40XBR6 meets the U.S. government's standard for ENERGY STAR— qualification. What does the ENERGY STAR qualification mean? ENERGY STAR is a government-backed program helping businesses and individuals protect the environment through superior energy efficiency. For the family or homeowner, energy efficient choices can reduce energy consumption and expenses by up to one third while resulting in similar savings of greenhouse gas emissions, without sacrificing features, style or comfort. ENERGY STAR helps you make the energy efficient choice. When a product boasts the ENERGY STAR qualification, this means the product meets stringent government standards set by the EPA and US Department of Energy for conserving both energy and the environment. So whether you are concerned for the environment, your pocket book or both, this HDTV helps ensure both are given an easier load to bear.

HDMIncredible

Bringing you the absolute best in connectivity,Sony's KDL40XBR6 features four HDMI connections. HDMI (High-Definition Multimedia Interface) is the only interface in consumer electronics that can carry both uncompressed high-definition (HD) video and uncompressed multi-channel audio in all HD formats including 720p, 1080i and even 1080p. Your incoming media content comes in a variety of sizes, resolutions and formats, and with that in mind, HDMI systems automatically configure to display that content in the most effective format. Since HDMI carries all channels on video and audio, there is only one cable to plug into any HDMI-enabled source and display device. No more complicated cable set-up when installing your home theater system, and no more ugly cable mess behind your components. HDMI supports standard, enhanced, or high-definition video, plus multi-channel digital audio on this single cable. Also, HDMI is fully backward-compatible with DVI. (Please note that a physical adapter, sold separately, is needed to make the conversion from HDMI to DVI.)

Avoid the 'No Wire' ire

The advent of HDMI has been monumental in the advancement of all your favorite audio and video gadgets. Don't miss out on all that your new KDL40XBR6 offers — in terms of high-definition audio and video connectivity — by leaving a set of HDMI cables off the list. Vann's sales representatives are here to explain all your options, so you can make the best purchase and get the most out of your hi-def system. Call for expert advice: 1-800-769-5668.

Included with purchase

The following items are included with the purchase of the KDL40XBR6: RM-YD024 remote control, two type-AA batteries, AC power cord, operating instructions, Quick Setup guide, warranty card, on-line registration card, cable clamper, and pedestal.

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