A first in Green LCD performance . . . Sony's Eco panel

A little-known fact: as long as it's plugged in, your HDTV is consuming power . . . even if the panel's turned off. It's true. Modern HDTVs enter a "standby mode" when their power is turned off, a state that keeps them ready for fast initialization the next time you sit down to watch a show, but that also continues to draw energy. Understandably, these "standby" modes really cramp your efforts to improve your home's energy efficiency. Until now. Presenting Sony's new BRAVIA series of Eco LCD panels . . . the VE5 series. Beginning the VE5's long litany of energy-efficiency design features is a "first' in the world of HDTVs . . a zero-watt Energy Saving Switch. By pressing the Energy Saving Switch on the side of its panel, you enable the KDL-52VE5 to consume zero power when in standby mode, effectively eliminating unnecessary power consumption. Complementing the zero-watt Energy Switch is the VE5 series' Presence Sensor. Using advanced sensor technology, the KDL-52VE5 detects when you've been out of the room for a pre-determined amount of time — choose between five, 30, or 60 minutes — and automatically turns the backlight off to conserve energy. In turn, the volume will remain on for a further 30 minutes while you're away before the HDTV powers off completely, allowing you to continue to listen to the audio from the next room. Keep reading . . . the Eco panel is just getting started.

The Green light on efficient operation

Chances are, you've heard of ENERGY STAR, the U.S. government qualification program for energy efficiency. Products that satisfy ENERGY STAR requirements are leaders in their class for energy efficiency. In the case of HDTVs, an ENERGY STAR qualification has historically meant that a panel meets criteria for energy-efficient operation in "standby mode" only. But there's a new ENERGY STAR in town . . . ENERGY STAR 3.0, which rates HDTVs based on energy use during operation. We've been boasting of the Sony VE5 series' energy-efficiency prowess, and we think this summarizes our case nicely: VE5 Eco panels reduce power consumption by up to 65% over ENERGY STAR 3.0 requirements. That's right — 65%. To achieve this feat, Sony went right to the source of LCD energy consumption: the backlight. A new Hot Cathode Fluorescent Lamp backlight uses specialized components to provide optimum brightness as well as to minimize energy consumption. In fact, the KDL-52VE5's backlight consumes less energy than many incandescent light bulbs. Further, LightSensor technology monitors ambient-light levels in your viewing area and automatically adjusts backlight intensity. Not only is image clarity optimized, but power use is minimized when light levels are low. Finally, responding to the video content you're watching, the KDL-52VE5's Dynamic Backlight Control also makes automatic energy-saving and performance-raising adjustments to backlight intensity. VE5 backlight technology is your signal to Go Green with LCD.

Smooth sports, seamless action . . . Motionflow 120Hz

It's Friday night, which means it's Fights Night. You and a select group of your closest friends congregate to watch some artful pugilism amid the raucous of snacks and beverages. Since time immemorial, the tradition has been to gather at someone else's house for the festivities . . . until now. Thanks to your KDL-52VE5's Motionflow technology, your home theater room is the new ring-side favorite. Using 120Hz processing, Motionflow technology is able to serve up the fast action of sports and movies with a "there-in-person" level of smoothness and realism. Five-hit combos are no longer a blur of glove and arm, nor chase scenes a streak of tire and chrome.

This engine runs on Ones and Zeros

Sure, you already know that the KDL-52VE5's full HD 1080p LCD screen enhances your home video experience by displaying 1920 x 1080p images — the highest resolution available — thereby also making it a perfect match for taking full advantage of Blu-ray Disc and PlayStation content. But do you know why? Video performance is a function of more than resolution: video processing is a key element, and when it comes to processing, the KDL-52VE5 uses nothing less than an engine. Sony's BRAVIA Engine 2 technology is a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise" and produce sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential.

Film, from start to finish

Way out west in Tinseltown, your favorite films are recorded at 24 frames per second. Unfortunately, most television content is recorded at 30fps, so most televisions are designed to display motion pictures at this speed. Until now, the solution has been to interpolate, or add, artificial scenes into 24fps content in order to "stretch" it to fit a TV's 30fps capability. Recent demands on the part of movie lovers for an authentic home-cinema experience have lead to technological advancements making a 24fps experience possible at home. High definition video like that recorded onto Blu-ray Disc contains 24p (or, progressive-scan 24fps video content) that brings true film into your home. But wait! There's still one more piece the puzzle. While true 24fps film makes it from Hollywood to your Blu-ray player, just like a movie-house feature film, it needs a screen to be enjoyed . . . i.e. your flat panel needs to be able to display 24p content. Enter the KDL-52VE5 with 24p True Cinema. This technology is fully capable of displaying 24fps video thanks to specific video processing that reproduces film-based images as video content. Start popping the popcorn.

Contrast — Advanced and enhanced

Your flat panel HDTV and a poorly lit alley are not the same thing. "Well, duh", you might say, but we're serious. Whereas, with good reason, you might not want to see what's lurking in a dark alley's shadows, when it comes to watching video on your HDTV, you do want to be able to see every detail (hence, high definition), even in dark or shadowy scenes. Using real-time image processing to dynamically adjust backlight levels, the KDL-52VE5's Advanced Contrast Enhancer reproduces improved contrast for deep blacks in darker scenes and fine detail in shadows, revealing all the details that the director intended for you to see. Now, if the movie you're watching has a scene with a poorly lit alley . . .

Ah, BRAVIA

As a leader in products with HDMI connectivity, Sony has created BRAVIA Theatre Sync technology to go beyond simple audio and video transmission. When you combine your new KDL-52VE5 with a select number of other BRAVIA audio and video products, control functions will also be transmitted via the HDMI cable. With "One Touch Play", operations that took several steps are reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA KDL-52VE5 television will turn on and switch to the correct video input...Simple...Easy...BRAVIA Theatre Sync.

Achieve advanced connectivity

The advent of HDMI has been monumental in the advancement of all your favorite audio and video gadgets. Don't miss out on all that your new KDL-52VE5 offers — in terms of high-definition audio and video connectivity — by leaving a set of HDMI cables off the list. Vann's sales representatives are here to explain all your options, so you can make the best purchase and get the most out of your HD system. Call for expert advice: 1-800-769-5668.

Included with purchase

The following items are included with the purchase of the KDL-52VE5: RM-YD028 remote control, two type-AA batteries, AC power cord, 4 screws for pedestal, operating instructions, Quick Setup guide, warranty card, and table-top stand.

Comparison Specifications

• Screen size: 52" LCD display / 1920 x 1080p resolution
• Aspect ratio: Widescreen 16:9
• Viewing angle: 178° x 178°
• Progressive features: Motionflow 120Hz processing / 24p True Cinema
• Best video inputs: 4 HDMI
• Other inputs: 2 component video / 2 composite video / 1 S-video / 1 USB 2.0 / 1 PC / 1 USB 1.1 (service) / 5 analog audio / 1 RF
• Audio enhancements: SRS TruSurround XT / Dolby Digital / SteadySound automatic volume control
• Built-in speakers: 10W x 2
• Mounting options: Table-top stand included / VESA 300mm x 300mm compatible
• Remote control: RM-YD028 remote control included

Additional Specifications

• Outputs: 1 digital optical audio / 1 audio
• Efficiency: ENERGY STAR 3.0 qualified
• Efficiency: High-efficiency HCFL backlight / Dynamic Backlight control / LightSensor technology
• Efficiency: Presence Sensor
• BRAVIA Engine 2
• Dynamic contrast ratio: 100,000:1
• Tuners: NTSC / ATSC / QAM
• Support for MP3 audio and JPEG photos via USB
• BRAVIA Link capable / BRAVIA Sync capable
• Advanced Contrast Enhancer (ACE) / CineMotion Reverse 3:2 Pulldown technology

Manufacturer Specifications

• Picture modes: Vivid / Standard / Cinema / Custom / Photo-Vivid, Standard, Original, Custom
• Game Mode
• Sound modes: Clear Voice / Dynamic / Custom / Standard
• Video-signal compatibility: 1080/60p / 1080/60i / 1080/24p / 720/60p / 480/60p / 480/60i
• Convenience features: Auto Photo Mode / Auto Shut-off / Channel Block / Channel jump / Channel labels / Channel surf / Edit channel labels / Favorite channel
• Convenience features: Favorites menu / ID-1 detection / Info banner / Input skip / Label inputs / Multiple language display / On-screen clock
• Convenience features: On/off timer / Parental control / Picture adjustments / Show/hide channels / Sleep timer / Theater Mode / White balance

Dimensional Specifications

• Dimensions: 49.75" W x 32.5" H x 4.63" D, without stand / 49.75" W x 34.38" H x 14.38" D, with stand
• Weight: 66.1 lbs, without stand / 76.3 lbs, with stand

Sony KDL52VE5 Warranty Details

1-year limited parts and labor warranty

More reasons to buy the Sony KDL52VE5 from Vanns.com

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