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47" 1080p LCD HDTV

Using a sophisticated algorithm, the 47LG70's Intelligent Sensor evaluates the LCD panel's surroundings, adjusting brightness, contrast, color, sharpness, and white balance for optimal video performance in any environment. Speaking of performance, LG's XD Engine™ — combined with TruMotion120Hz, 24p Real Cinema, and a super-fast 4ms pixel-response time — delivers smooth, accurate, film-like video for a truly home-cinema experience. Clear Voice technology automatically enhances the sound of the human voice for clear dialogue reproduction.

What are you doing for the next 60,000 hours?

Seriously. Sixty thousand hours works out to be something in the neighborhood of 6 years, 9 months and some-odd-days. Are you busy? You might be with a full high definition 1920 x 1080p resolution LCD from LG. Not only does the 47LG70 offer a 1080p resolution — the highest available — but it also delivers a 60,000-hour panel life, which in real-terms works out to be around 32 years of viewing at 5 hours per day. Additionally, you get a 16:9 widescreen aspect ratio for a theater-like picture and a 178° x 178° viewing angle so that everyone in your home theater has the best seat in the house.

The Real Cinema experience, at home

Way out west in Tinseltown, your favorite films are recorded at 24 frames per second. Unfortunately, most television content is recorded at 30fps, so most televisions are designed to display motion pictures at this speed. Until now, the solution has been to interpolate, or add, artificial scenes into 24fps content in order to "stretch" it to fit a TV's 30fps capability. Recent demands on the part of movie lovers for an authentic home-cinema experience have lead to technological advancements making a 24fps experience possible at home. High definition video like that recorded onto Blu-ray Disc contains 24p (or, progressive-scan 24fps video content) that brings true film into your home. But wait! There's still one more piece the puzzle. While true 24fps film makes it from Hollywood to your Blu-ray player, just like a movie-house feature film, it needs a screen to be enjoyed . . . i.e. your flat panel needs to be able to display 24p content. Enter the 47LG70 with 24p Real Cinema and TruMotion120Hz video processing. These technologies make your new LG70-Series LCD fully capable of displaying 24fps video thanks to specific video processing that reproduces film-based images as video content. Start popping the popcorn.

A custom fit

While it is true that LCD flat panels tend to perform better than their plasma cousins in viewing areas with ambient light, not all LCDs are created equal. The 47LG70's Intelligent Sensor employs a sophisticated algorithm that uses 4,096 sensing steps to evaluate the panel's surroundings, ultimately optimizing the panel's brightness, contrast, color, sharpness, and white balance to the needs of your home viewing area.

Vroom, vroom

Video processing isn't video processing without an engine. An XD Engine™, that is. This LG-exclusive technology uses advanced video processing to optimize black levels and panel brightness, to enhance color, and to reduce image noise and artifacts. Additionally, XD Engine technology provides de-interlacing of analog signals, making these compatible with the performance level of modern flat panel technologies. From style on the outside to advanced technologies on the inside, your home hi def experience begins with the LG 47LG70.

The other half

The advanced hi def video performance offered by the 47LG70's panel is only half of the story when it comes to the complete home-theater experience. "What's the other half", you might ask? Audio. LG's 2008 line of HDTVs features a unique invisible speaker system that uses minute vibrations from speakers embedded into strategic areas behind the front cabinet to convert the entire front bezel into the speaker system. You get a clean, polished look coupled with an audio soundstage enhance by a wider sound field. Don't just see the kiss, hear the music swell . . . Don't just watch the car chase take a corner, hear the tires squeal.

The other other half

Now, just wait a second. LG's dedication to the audio half of your home-theater experience doesn't stop with invisible speakers. The 47LG70's Clear Voice technology automatically enhances and amplifies the sound of the human voice's frequency range during scenes when background noise swells, assuring that you catch every last syllable of crucial dialogue.

Get tuned in

Geared up and ready for the up-and-coming digital transition (the government mandated switch to all-digital television broadcasting) your new LG 47LG70 comes equipped with digital ATSC and QAM tuners. These digital tuners make receiving and enjoying digitally broadcast content — whether from the air or from cable or satellite — easy and worry-free.

A side of PC, please

Coming to the rescue in this multiple-component, integrated-system world, the LG 47LG70 serves up an extra helping of connectivity with a PC input. Surf the net, download online movies, play games or get a little work done, all on 47 inches of stunning hi def LCD.

ENERGY STAR of approval

Seeking to meet your demand to reduce energy use and preserve the environment, LG has made sure that the 47LG70 meets the U.S. government's standard for ENERGY STAR qualification. What does the ENERGY STAR qualification mean? ENERGY STAR is a government-backed program helping businesses and individuals protect the environment through superior energy efficiency. For the family or homeowner, energy efficient choices can reduce energy consumption and expenses by up to one third while resulting in similar savings of greenhouse gas emissions, without sacrificing features, style or comfort. ENERGY STAR helps you make the energy efficient choice. When a product boasts the ENERGY STAR qualification, this means the product meets stringent government standards set by the EPA and US Department of Energy for conserving both energy and the environment. So whether you are concerned for the environment, your pocket book or both, this HDTV helps ensure both are given an easier load to bear.

HDMIncredible

Bringing you the absolute best in connectivity, LG's 47LG70 features four HDMI connections. HDMI (High-Definition Multimedia Interface) is the only interface in consumer electronics that can carry both uncompressed high-definition (HD) video and uncompressed multi-channel audio in all HD formats including 720p, 1080i and even 1080p. Your incoming media content comes in a variety of sizes, resolutions and formats, and with that in mind, HDMI systems automatically configure to display that content in the most effective format. Since HDMI carries all channels on video and audio, there is only one cable to plug into any HDMI-enabled source and display device. No more complicated cable set-up when installing your home theater system, and no more ugly cable mess behind your components. HDMI supports standard, enhanced, or high-definition video, plus multi-channel digital audio on this single cable. Also, HDMI is fully backward-compatible with DVI. (Please note that a physical adapter, sold separately, is needed to make the conversion from HDMI to DVI.)

Avoid the 'No Wire' ire

The advent of HDMI has been monumental in the advancement of all your favorite audio and video gadgets. Don't miss out on all that your new 47LG70 offers — in terms of high definition audio and video connectivity — by leaving a set of HDMI cables off the list. Vann's sales representatives are here to explain all your options, so you can make the best purchase and get the most out of your hi-def system. Call for expert advice: 1-800-769-5668.

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