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52" black REGZA 1080p LCD HDTV

While the Toshiba 52RV535U's Super Resolution Technology™ upconverts and enhances 480i/p and 720p content to near HD levels for an optimal viewing experience no matter the video source, this 52" LCD's 1080p panel delivers stunning full HD video. AutoView&trade technology customizes panel performance based on the type of video being watched and the level of ambient lighting in your home theater. Built-in digital tuners make this flat panel HDTV ready for all sources of video, while four HDMI inputs offer optimal HD connectivity.

It's a bird . . . It's a plane . . .

No! It's Super Resolution Technology™! Toshiba's new 52" REGZA 52RV535U LCD panel delivers such an advanced video image, you want to be able to enjoy all 1920x 1080 pixels of its HD resolution, no matter the source of your video content. SRT Super Resolution Technology upconverts and enhances 480i, 480p, and 720p input signals for an improved and more detailed picture. Now you can experience all your favorite DVDs and TV channels in near-HD picture quality.

Now, how about that panel?

Speaking of the 52RV535U's powerful video performance, as a part of Toshiba's REGZA line of HDTVs, this LCD sports a variety of design features and innovations that deliver nothing short of an impacting home theater video experience. First, a 1080p panel resolution offers not only the highest video resolution currently available (1920 x 1080) but also offers progressive scanning for smoother, more natural motion images. Second, PixelPure® 4G 14-bit internal digital video processing fuels your video experience with fast, accurate video processing that keeps pace with your favorite fast-action scenes. Third, the DynaLight™ dynamic backlight control — delivering enhanced black levels for sharp, lifelike detail — teams up with ColorMaster™ color control, color-temperature control, and Deep Color support for a range of colors and clarity of detail that are startlingly vivid and real. Finally, because this REGZA HDTV features a Cinespeed™ LCD panel, you know you're getting a super-fast panel-response time (8ms or less) and a wide viewing angle that deliver a stunning picture to everyone in your viewing area, no matter where they're sitting.

AutoView™ . . . a custom view

As you go about deciding which flat panel HDTV technology is best for you — LCD or plasma — an important factor to take into consideration is the level of ambient light in your viewing area. If your home theater area has higher levels of natural or artificial ambient light, and LCD flat panel will deliver the best viewing experience, as compared to plasma. However, as you know, ambient light changes throughout the day, and if you're watching a movie in the late afternoon or evening, light conditions might change dramatically even while you're watching. If only your LCD panel could adapt its performance for optimal viewing in any conditions. Discover the 52RV535U with AutoView™. This innovative technology uses an external light sensor to monitor ambient light levels. Then, AutoView technology automatically adjusts various picture-quality settings based on both the level of ambient room lighting and the type of video content you're watching for a customized viewing experience.

The other half of home theater

High definition home theater is a huge part of the modern home theater experience, but it's only part of that experience. So, what's the other part? Audio. The 52RV535U's SoundStrip® speaker system uses a thin-line speaker design with enhanced dynamic range to deliver big home theater sound without big, obtrusive home theater speakers. Additionally, a StableSound® feature maintains television volume within a preset range regardless of the source signal. This eliminates the annoyance of normal program volume being followed immediately by extremely loud commercial messages or drastic volume fluctuation while changing channels.

Rediscover widescreen DVD video

The Toshiba 525RV535U's 16:9 widescreen aspect ratio and HD 1080p resolution are great for watching high definition video content, but what about your DVDs? All DVD video has a 720 x 480 resolution, and most DVDs can be purchase in a standard or widescreen format. You of course, being a reputable videophile, purchased your entire DVD library in widescreen so as to enjoy the entire picture as the director intended. That, however, was when movie night was hosted on your old tube TV. Now that you've got the HD 52RV535U . . . what's to guarantee that your DVDs will look just as good on your new flat panel? The answer: Toshiba's TheaterView®. This technology allows the 52RV535U's panel to display enhanced widescreen television and DVD video. Three different modes adjust and optimize DVD video based on different recording and formatting methods for a truly theater-like home DVD experience.

A side of PC, please

Coming to the rescue in this multiple-component, integrated-system world, the Toshiba 52RV535U serves up an extra helping of connectivity with a PC input. Surf the net, download online movies, play games or get a little work done, all on 52 inches of stunning HD LCD.

Get tuned in

Geared up and ready for the up-and-coming digital transition (the government mandated switch to all-digital television broadcasting) your new Toshiba 52RV535U comes equipped with digital ATSC and QAM tuners. These digital tuners make receiving and enjoying digitally broadcast content — whether from the air or from cable or satellite — easy and worry-free.

HDMI: Advanced connectivity

Bringing you the absolute best in connectivity, Toshiba's 52RV535U features four HDMI connections. HDMI (High-Definition Multimedia Interface) is the only interface in consumer electronics that can carry both uncompressed high-definition (HD) video and uncompressed multi-channel audio in all HD formats including 720p, 1080i and even 1080p. Your incoming media content comes in a variety of sizes, resolutions and formats, and with that in mind, HDMI systems automatically configure to display that content in the most effective format. Since HDMI carries all channels on video and audio, there is only one cable to plug into any HDMI-enabled source and display device. No more complicated cable set-up when installing your home theater system, and no more ugly cable mess behind your components. HDMI supports standard, enhanced, or high-definition video, plus multi-channel digital audio on this single cable. Also, HDMI is fully backward-compatible with DVI. (Please note that a physical adapter, sold separately, is needed to make the conversion from HDMI to DVI.)

Avoid the 'No Wire' ire

The advent of HDMI has been monumental in the advancement of all your favorite audio and video gadgets. Don't miss out on all that your new 52RV535U offers — in terms of high-definition audio and video connectivity — by leaving a set of HDMI cables off the list. Vann's sales representatives are here to explain all your options, so you can make the best purchase and get the most out of your HD system. Call the 800 number at the top of this page for expert advice.

ENERGY STAR of approval

Seeking to meet your demand to reduce energy use and preserve the environment, Toshiba has made sure that the 52RV535U meets the U.S. government's standard for ENERGY STAR qualification. What does the ENERGY STAR qualification mean? ENERGY STAR is a government-backed program helping businesses and individuals protect the environment through superior energy efficiency. For the family or homeowner, energy efficient choices can reduce energy consumption and expenses by up to one third while resulting in similar savings of greenhouse gas emissions, without sacrificing features, style or comfort. ENERGY STAR helps you make the energy efficient choice. When a product boasts the ENERGY STAR qualification, this means the product meets stringent government standards set by the EPA and US Department of Energy for conserving both energy and the environment. So whether you are concerned for the environment, your pocket book or both, this HDTV helps ensure both are given an easier load to bear.

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