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40" Series 5 1080p LCD HDTV

Experience the next generation of HD television in all its glory. Full 1080p HD resolution and 30,000:1 dynamic contrast ratio offer amazing image detail and color clarity on an eye-popping 40" screen. The LN-40A550 also gives you 3 HDMI inputs for easy connectivity to HD peripherals. Enjoy crystal-clear HD sound with SRS TruSurround XT™. And use Wiselink USB 2.0 connection to hook up your MP3 player or digital camera. This TV is all about options.

Covering all the HD bases

With the conversion to digital television coming Feb. 17, 2009, more and more television programming will be offered in high definition. It only makes sense to invest in a TV that can display the best of HD. With the Series 5 LN40A550, you get the features that will make the most of your viewing experience. The native 1080p resolution is the highest currently available. A 30,000:1 contrast ratio and 500nit brightness give the kind of depth and richness you need for a realistic picture. A fast 5ms response time minimizes blurring of fast-motion video. Entertainment modes allow customized picture settings optimized for different content (sports, movies, gaming). And handy features like Picture-in-Picture, sound leveler (keeping audio volume consistent during channel changes), and the V-Chip system (allows blocking of rated TV and movie programs) give you the kind of control you want over your entertainment.

DNIe it all you want, Samsung just looks better

So what is the Samsung Digital Natural Image engine (DNIe), and why does it matter? DNIe is innovative technology that delivers a crisp, lifelike picture that more closely resembles the look of film regardless of the input signals used. Five image processors and a six-times density enhancer ensure the best picture from any source. Plug in your standard DVD player, and the television will increase the quality of the picture. This technology guarantees the truest colors and highest contrast, while virtually eliminating digital artifacts.

The connections you need

In this day of rapidly advancing TV technology, you need to be ready for anything the broadcasters and movie makers throw at you. The Samsung LN40A550 is there for you with the kind of connections that will make sure you're "in" for the long haul. With one HDMI input on the side and two in the back, you can add as many high definition peripherals as you need. Got a gaming system? Connect it to the side. HD cable or satellite? One of the back hookups is perfect, just as it is for a Blu-ray disc player or your receiver. In case you still prefer the standard DVD player or even VCR, the LN40A550 offers component, S-video, and composite inputs as well. Wiselink® lets you easily hook up your MP3 player or digital camera to your TV with the USB 2.0 connection. A simple user interface lets you scroll through and view play lists and pictures. You can zoom, rotate or play photo slide shows and even add music. With this TV, your bases are covered.

Sounds good, too

Picture is only half of the high definition experience. Sound makes it complete. If you don't have the full surround sound setup, you can still get a rich sound from the LN40A550 with its SRS TruSurround XT™. TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels.

Don't forget the cables!

If you are using a Blu-ray player, a receiver, or anything else that is capable of sending a high definition signal, don't forget to purchase the right cables. Many people don't realize what a significant difference the right cables make, and when they get their new high definition equipment home, they think the equipment itself is to blame when the picture or sound isn't as good as it should be. This is because most components (Blu-ray, receivers, etc) don't come with cables, so people often use whatever they have around the house, or buy cheap cables, thinking "it will do." Another reason people don't buy the right cables is because trying to figure out which cables you need can be daunting, and it?s hard to know where to start. Our sales representatives are there to explain all your options, so you can make the best purchase and get the most out of your HDTV.

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