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52" AQUOS 1080p LCD HDTV

The Special Edition AQUOS SE94U Series sets a new standard for large-screen flat-panel LCD TVs. First, the look is different — instead of a single-colored bezel, Sharp presents a dramatic, new "cornerstone" design. Plus, you get AQUOS Net customized internet and customer support! And, of course, it also produces breathtaking 1080p picture quality.

Setting a new standard

The Special Edition AQUOS SE94U Series sets a new standard for large-screen flat-panel LCD TVs. First, the look is different — instead of a single-colored bezel, Sharp presents a dramatic, new "cornerstone" design. This television's graceful, artistic form will enhance any room's decor. Plus, with FULL HD 1080p resolution, enhanced black levels, and a fast response time, it also produces breathtaking picture quality.

Next-generation 10-bit ASV LCD panel

The AQUOS LC52E94U utilizes the next generation of Sharp's proprietary Advanced Super View/Black TFT Panel with Multi-Pixel Technology. By dividing each pixel into two sections and developing an advanced driving system, Sharp's new Multi-Pixel Technology delivers more natural and accurate color reproduction when viewing the screen from virtually any angle. This technology improves extreme-angle viewing by about 60 percent. Not only that, but the contrast ratio is 27,000:1 and the fast 4ms response time make your favorite action scenes as clear and smooth as they should be.

AQUOS Net Internet content and support

One of the coolest new things about this TV is that it comes with its own connection to live help and information. With AQUOS Net, Sharp offers you completely customized Internet content, directly to your TV. You'll get live customer support and it's all viewable in full-screen, split-screen, or "widget" format. That means you can download video and audio content without having to transfer it from your computer to the big screen. And, if you need help with setup or have any other issues, AQUOS Net is there to help.

Super bright screen

If you are too scared to watch movies with the lights off, or you like putting your TV in the sunroom, this is the TV for you. It has 450 cd/m SQUARED, okay? Yes, we know those fancy numbers have no meaning to the general population, but let's just say that's bright enough to give you a vivid picture even if it's near a door or window.

120Hz frame rate conversion explained

120Hz image processing makes for quicker frame rate conversion and blazing fast pixel response times. Confused? Here's an explanation: Film is shot at 24 frames per second. And just about every movie disc you can buy is encoded at that speed. DVD, HD DVD, Blu-rayall 24 frames per second. Trouble is, television programming runs at 30 frames per second and most TVs conform to that standard. See the problem? Fitting that 24-frame content onto a 30-frame screen isn't a seamless process. You can't divide 24 by 30 evenly — so video engineers fill in the gaps. Known as 3:2 pulldown, this conversion process spreads out 24 frames into 30 by placing one frame on the screen three times and the next one after that two times, and repeating this pattern again and again and again — which sometimes causes the stutter and other visual artifacts that can ruin the illusion of losing yourself in a great movie. To further complicate things, some video content is recorded at 60 fps, such as certain modern special effects and computer animations (think Matrix), which tricks the 3:2 pulldown process and trips up transmission of the intended on-screen image.

The 120Hz advantage means...

If you look at the numbers: 24, 30, 60 — you might begin to see the beauty of 120Hz. You can multiply 24, 30 and 60 evenly and get the number 120. 120Hz image processing shows 120 frames per second. That means these TVs handle 24 fps movie, 30 fps television, and 60 fps special effects programming, without the stutter and other clutter of 3:2 pulldown. So, a bigger TV is not necessarily a better TV. Without 120Hz image processing, some things will certainly be bigger, but they'll still be just as blurry — especially on-screen text.

And, Sharp is thinking of the environment

The Sharp Liquid Crystal Television plant in Kameyama, Japan, represents the ultimate example of economic efficiency, social mindedness, and environmental conservation. Combining Sharp's vast experience and knowledge in R & D and mass production, including 50 years of TV and 30 years of LCD production, the Sharp Kameyama plant is a world-class facility for the manufacture and assembly of LCD panels. Continuing its leadership, Sharp is opened a second plant at Kamayama in October, 2006. This will be the world's first facility to adopt 8th generation glass substrates, which are roughly twice as large as the substrates used in the number one plant. Plant number two is specially designed for the production of glass for LCd panel sizes in the 40" to 50" range and will provide a steady supply of medium to large panels to respond to the growing worldwide demand for digital and high definition compatible flat panel televisions. The Kameyama plant is designated a Super Green Factory. A cogeneration system and a photovoltaic power generation system supply the plant with approximately one-third of its energy needs. Combined with a waste-heat recovery system that transforms waste heat into air conditioning, Sharp reduces CO2 emissions by 40% a year. In addition, the plant collects all the watewater from the production process and recycles it using water purification technology. Via its Super Green Strategy, by the year 2010, Sharp plans to completely offset its production of greenhouse gas emissions by way of energy savings from new energy-efficient products and energy creation through the proliferation of Sharp solar cells.

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