Blu serves up the full home theater experience

Full, high definition audio and video . . . all thanks to a teeny blue-violet laser. That's the revolution offered by Blu-ray Disc. While DVD technology uses a wide red laser to encode audio and video on DVD discs, Blu-ray Disc technology uses a much narrower blue-violet laser, making it possible to fit a significantly larger amount of data on a disc of the same size. How much more data? Try five times more data! So, while DVDs store standard definition 480i video and 5.1-channel compressed surround sound, Blu-ray Disc serves up full 1920 x 180p high definition video as well as 7.1-channel, studio-master-quality audio. And that's not all. There's still space left over on Blu-ray discs for a wide range of bonus features, including extra scenes, director commentary, interactive features, and picture-in-picture BonusView viewing. Discover the Blu-ray Disc experience with the BD270 Blu-ray player from LG.

What the director intended for you to hear

While DVD technology marked a huge advancement over VHS, sacrifices still had to be made in transferring your favorite movies from the silver screen to your home theater. And perhaps the largest sacrifice concerned the audio portion of the home cinema experience. Audio data occupies much more space than does video, so in order to fit a movie's soundtrack on a DVD, the audio had to be compressed, or altered from its studio-original quality into a more compact form. Naturally, realism-enhancing detail was lost. Thanks to the dramatically improved storage capacity of Blu-ray disc, however, full 7.1-channel studio-quality surround sound can be placed on a single Blu-ray disc along with the video. Delivering this HD audio experience to the rest of your A/V system, the BD270 from LG sports Dolby TrueHD and dts-HD Master Audio decoding, the latest processing technologies from Dolby and dts. Further, 7.1-channel audio output delivers this full surround sound experience with superior fidelity. Hear movie audio as the director intended for you to hear it.

Hardly the end for DVD

Fear not: investing in the LG BD270 does not mean "lights out" for your DVD collection. Quite to the contrary. Advanced video-processing technologies allow the BD270 to upscale standard definition DVD video to near-HD 1080p levels via HDMI, optimizing your DVD collection for viewing on your HDTV.

A little multimedia functionality

There's no doubt about it — your HDTV would make a great venue for sharing all your latest digital photos. If only there were a way to get your photos from the computer to the HDTV . . . Enter the BD270 from LG, featuring a built-in USB 2.0 Media Host. Load your favorite shots onto a USB thumb drive, connect the thumb drive to the BD270 via the USB port, and voilà, you and your friends are reliving your adventures on your widescreen HDTV.

Comparison Specifications

• Processing decoding: Dolby TrueHD, Digital Plus, Digital, Digital 2-ch / dts-HD Master Audio, dts / Linear PCM
• HDTV-ready progressive
• Playable formats: Blu-ray Disc, BD-R/RE / DVD, DVD±R, DVD±RW / CD-R/RW / Audio CD
• Best video out: 1 HDMI
• Best audio out: 1 digital optical / 1 digital coaxial
• Other outputs: 7.1-ch audio out / 1 component video / 1 composite video
• Video DAC: 10-bit/108MHz
• Audio DAC: 24-bit/192kHz
• Remote control: Universal remote control included

Additional Specifications

• Blu-ray BonusView capable
• Video capabilities: 60Hz50Hz (NTSC) / Deep Color / x.v.Color / Composite output up to 480i / Component output up to 1080i / HDMI output up to 1080p, 24/60Hz
• Audio capabilities: 100dB signal-to-noise ratio
• Additional connectivity: USB port
• Video content format: MPEG2, HP@ML / MPEG4 AVC, HP@L4.1 / SMPTE VC1, AP@L3 / AVCHD

Manufacturer Specifications

• LG Design and Life's Good are trademarks of LG Electronics, Inc.

Dimensional Specifications

• Dimensions: 16.9" W x 1.4" H x 7.9" D
• Weight: 4.4 lbs

LG BD270 Warranty Details

1-year parts, 90-day labor warranty

More reasons to buy the LG BD270 from Vanns.com

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• The LG BD270 is Brand New
• The LG BD270 Ships in a Factory Sealed Box