10.2-megapixel black Alpha Series digital SLR camera

DSLR quality with point-and-shoot simplicity. The a (alpha) DSLR300 links you and your subject with Live Preview on a large 2.7" LCD monitor with super-quick autofocus response, 10.2 megapixel quality and in-camera Super SteadyShot® image stabilization that works with Sony, Carl Zeiss®, and Minolta a-mount lenses.

10 megapixel memories

With a 10.2 megapixel CCD, the α (alpha) Series DSLRA300X gives you spectacular image detail for making big prints and tight crops. An advanced APS-size CCD imager developed by Sony expands dynamic range and minimizes noise more effectively for clear, sharp photos even at the highest sensitivity settings (up to ISO 3200). The "brain" of the a (alpha) DSLRA300 is the advanced Sony Bionz&trade image processor, using hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster.

A spectacular view

A 2.7" tiltable Clear Photo Plus&trade screen with 2-way angle tilt provides a sharp, clear view of your subject and tilts up or down for low-angle or high-angle monitoring in situations where you want a child-level or overhead shot. The DSLR300's live preview mode links you and your subject on the 2.7" LCD screen, for a familiar point-and-shoot style, with super-quick AF response and accurate exposure control to help you catch the perfect moment. In live preview mode, the camera bypasses the optical pentaprism mirror to create a live "eye-to-eye" view on the LCD of loved ones, children, pets, and fast-changing scenes. To quickly review your photos, the DSLR-A300 can display 4, 9, or 25-frame index views, or present automatic slideshows with fade-in/fade-out effects.

Improving your shots through technology

Because Super SteadyShot® image stabilization is built into the DSLRA300, every lens benefits by an advantage of from 2.5 to 3.5 exposure steps. This allows you to shoot effectively with minimum blur even in low light without flash, or adjust exposure control for a smaller lens aperture to increase depth of field and bring both foreground and background into sharp focus. To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the DSLRA300 provides dynamic range optimization at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision.

Faster and closer

A broad sensitivity renage from ISO 100 to ISO 3200 enables the DSLRA300 to capture beautiful color images even in very dim light. There's also High ISO noise reduction technology to reduce picture noise artifacts at high sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion. At the touch of a button you can zoom in electronically on your subject, reproducing pixels on a 1:1 basis with no degradation in picture quality. One touch zooms in at 1.4x, the second touch advances to 2x zoom, creating the 35mm equivalent of a 200mm telephoto effect with the DSLRA300's standard 18-70mm zoom lens.

Shoot quickly, enjoy crisply

The DSLRA300 lets you shoot continuously at up to three frames per second while you see your subject in the large 2.7" LCD viewfinder, so you never lose track of the action. In JPEG mode, you can shoot up to the limit of your flash memory card; in RAW burst mode you can capture up to six shots, with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear. The DSLRA300 automatically creates high resolution thumbnail images for viewing on a Sony BRAVIA® HDTV in optimized PhotoTV HD mode, with image format adjustable for standard 3:2 or widescreen 16:9 display.

Knock the dust off

Changing lenses in a DSLR can allow dust to enter the camera. So, to keep the CCD imager cleaner for better pictures, the DSLRA300 utilizes both a static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to sislodge dust each time the camera is shut off.

Stay focused

A 9-point center cross AF sensor with a fast focus motor and improved focus control help bring images into sharp defintion more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject. The Eye-Start autofocus system begins precision autofocus adjustments the moment you raise the camera to your eye. So unlike some DSLR cameras that don't start focusing until the shutter button is half-pressed, the DSLRA300 never slows down your ability to catch fast action.

A mode for every mood

Along with auto expsoure, the DSLRA300 gives you scene selection modes to optimize camera performance for portrait, landscape, macro, sports, sunset, and night portrait/night view situations. To express creativity and personal taste, you can adjust contrast, saturation, and sharpness settings for any of eight finishing styles, including standard, vivid, portrait, landscape, night view, sunset, B & W, and Adobe RGB modes. The camera's flash automatically pops up and fires when needed, to help first-time DSLR photographers shoot more effectively. Auto pop-up works in audo mode and some scene selection modes. Flash in cancelled in landscape, sport, or sunset modes, and in the "flash off" position on the exposure mode dial.

Convenience is key

The DSLR-A300's on-screen menus are easy to use, and a simple camera function display can be activated and operated with one hand using the "Fn" (Function) button and controller button to adjust the flash mode, autofocus mode, white balance, metering mode, AF area, and D-Range optimizer. In optical viewfinder mode, you can take up to 730 shots on a fully charged NP-FM500H InfoLithium® battery, and you'lll be able to see about how much power remains in percentage increments, so you can keep shooting in confidence. For conveniently storing and sharing your images, the a (alpha) DSLR-A300 accepts CompactFlash&trade Type I/II media and Memory Stick PRO Duo&trade media via an optional adapter.

Advanced lenses and accessories

Sony's a (alpha) system gives you everything you need to expand your creativity in DLSR photography: precision Sony DT zoom lenses and specialty lenses, Sony "G" series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss® lens designs, professional-quality flash units, and over 16 million Minolta a-mount lenses sold worldwide. The DSLRA300X kit comes with a 18-70mm f3.5-5.6 standard zoom lens and a 55-200mm f4-5.6 telephoto zoom lens.

Included with purchase

DT 18-70mm f3.5-5.6 standard zoom lens, DT 55-200mm f4-5.6 telephoto zoom lens, NP-FM500H rechargeable battery, battery charger, video and USB cables, shoulder strap with eyepiece cap and remote commander clip, body cap, software/USB driver CD-ROM.

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