A newly designed ABS-C size CMOS imager with on-chip noise-canceling before and after A/D conversion provides over 12 million pixels, drawing out the full image description power of the a (alpha) DSLRA700K's high-performance lenses and providing spectacular detail for making big prints. Advanced on-screen A/D conversion yields rich tonal reproduction with a high signal-to-noise ratio. This kit comes with a DT 18-70mm f3.5-5.6 standard zoom lens, but you're not limited to that lens alone. The DSLRA700K accepts a superb array of precision optics, including new Sony wide-aperture zoom lenses that perform brilliantly over a broad range of focal lengths, Sony "G" series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss T* coated lenses, and over 16 million Minolta a-mount lenses sold worldwide. You can also add professional-quality flash units and system accessories to expand your creative horizons.
Image Processing and Optimizing
At the heart of the a (alpha) DSLRA700K camera is the advanced Sony Bionz Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry that improves camera response time, screens out noise before RAW data conversion, handles Dynamic Range Optimization processing and prolongs battery life. To recover details in dark or bright areas of the picture, the DSLRA700K provides multiple levels of Dynamic Range Optimization. There's Standard mode, to improve shadow detail using standard Gamma curves, Advanced Auto mode, allowing you to select any of 5 DRO correction levels, or DRO Advanced Bracketing, that automatically creates three versions of the image captured at different DRO levels with a single shutter press.
Seeing Is Believing
With almost 1 megapixel performance, the DSLRA700K's XtraFine 3.0-inch LCD screen with 921k pixels is like having a high-resolution photo viewer built into your camera. And the DSLRA700K's amazing photo-quality screen displays sharp, bright images even outdoors with a wide viewing angle so you can share photos more easily. With a bright focusing matte, an optical glass prism and glass lenses that prevent ghosts inside the finder, the DSLRA700K viewfinder image makes it easier to see your subject, compose your shot and adjust focus manually. Another great feature of the DSLRA700K is direct HDMI output to your Sony Bravia HDTV or other compatible HDTV screen, so you can view and share photos in breathtaking clarity and detail. You can choose between standard 3:2 and widescreen 16:9 aspect ratios. And with new Bravia HDTV models, photos are automatically optimized in sharpness, gradation and color reproduction for HD display.
Advanced Functionality
Built-in Super SteadyShot Image Stabilization technology moves the DSLRA700K's image sensor in response to camera shake, enabling every lens to benefit from automatic blur reduction. It provides an advantage of up to 4.0 shutter speed steps to sharpen images in lower light, for hand-held shots that would normally require a tripod. The high-speed processing power of the camera's Bionz engine, a quick-response coreless motor to drive the shutter, and dual mirror stoppers to prevent mirror bounce all enable the a (alpha) DSLRA700K to capture action more effectively at either 5 or 3 frames per second. even shooting at full 12.24 megapixel resolution. You can also shoot continuously to the limit of available memory in JPEG Fine and Standard modes. A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy in a wide range of lighting conditions.
Stay Focused
A newly developed Sony AutoFocus system with a large f2.8 sensor improves your ability to frame a subject and capture moving subjects with greater focusing precision, and a focus drive clutch lets you switch seamlessly between auto and manual focusing by pressing a simple button. The DSLRA700K begins its precision autofocus adjustments the moment you bring your eye to the viewfinder so you'll be ready to catch the perfect moment.
Controlling The Camera and Letting Imagination Run Wild
Even with all its high-tech features, the a (alpha) DSLRA700K is amazingly simple to operate. A quick press of the Function (Fn) button switches the LCD display from standard menu information to a new Quick Navigation screen for camera setup via joystick and forward-back controls. The menus are easy and intuitive, and the memory function lets you save and recall personalized camera settings. The DSLRA700K's top-mounted Exposure Mode Dial gives you quick access to Program Auto, Aperture priority, Shutter-speed priority, Manual and full Auto Exposure setting modes, as well as
