PowerShot performance at the touch of a finger
Today's point-and-shoot digital cameras are supposed to offer simple, no-worries operation. Right? Right. After all, you should just have to, well, point and shoot. However, most compact digital cameras require you to access settings and shooting modes through a combination of dials and buttons. So much for simplicity. Canon, on the other hand, has a different idea: the PowerShot SD980 IS Digital ELPH. Not only does the SD980 IS's large, 3.0" LCD viewscreen offer a great platform for composing and reviewing your shots, but its touchscreen operation adds a new dimension to point-and-shoot photography. You heard us right: a touchscreen LCD. With a simple tap or flick of your finger, you can select auto focus point, choose a shooting mode, operate the built-in flash, set exposure compensation, and more. Even during playback, you can switch between images, scroll, and magnify . . . all at the touch of a finger.
Shake things up a bit
The SD980 IS Digital ELPH's LCD viewscreen offers more than just touchscreen operation . . . Discover Active Display technology. Just by shaking or tilting the SD980 IS camera, you can control certain playback functions. For example, let's say you're browsing through your recent shots. Instead of using a menu or button to move from one image to the next, you can simply give the SD980 IS a quick shake to initiate a slideshow. Further, by tilting the camera while advancing the images, the advance speed changes according to the tilt angle, either speeding up or slowing down. Additionally, by quickly moving the camera forward, you can jump between Focus Checker frames when reviewing images. You can even use the same action to pause or restart video footage you're reviewing.
Not just stills, not just video . . . HD video
Chances are you won't tire of shooting high-resolution 12.1-megapixel still photos with the SD980 IS digital camera. (Especially with its combo of a powerful 5x optical zoom and diverse range of Smart AUTO shooting modes.) But, just in case you need to spice things up just a little, Canon has equipped the SD980IS to record HD video. Let's say that one more time: HD video. Capture detailed video in high definition 1280 x 720p resolution, and then share your footage with friends back at home on your HDTV using the SD980 IS's built-in mini-HDMI output. High-resolution photos and high definition video, all from the Canon SD980 IS.
It's auto. It's smart. It's Smart AUTO
Sometimes the last thing you want to do is worry about configuring the right camera settings for a shot. Sometimes events are happening too fast to allow time, and sometimes you just want to be a part of the action. In any case, what you seek is a little automation. You seek the Canon SD980 IS Digital ELPH with Smart AUTO mode. Smart AUTO technology gives you the ability to take stunning, perfectly exposed photos under a variety of conditions, effortlessly. After intelligently analyzing shooting conditions, Smart AUTO technology automatically selects an appropriate range of settings from 18 specially defined categories. Whether you're snapping shots of kids and pets at a park, friends out on the town at night, fireworks, beach scenes, or landscapes, the SD980 IS automatically optimizes your shots.
Masterful portraits
Sure, you enjoy dabbling in landscapes, cityscapes, and wildlife photography, but by-and-large, people are your most common subjects. Capturing well composed, well exposed photos of the human face, however, can be a tricky business. Well, unless you're using the Canon PowerShot SD980 IS. Combining a variety of technologies, Canon's DIGIC 4 technology enhances and simplifies photographing people. First, Face Detection technology finds and tracks the faces of moving subjects until you're ready to shoot, then delivers optimal focus, flash, and white balance for balanced, natural skin tones and properly exposed backgrounds. Intelligent Contrast Correction controls the compensation level in pixel units to brighten dark areas while leaving bright areas unchanged for improved portraits when a person's face is shadowed. Third, Red-eye Correction makes it possible to remove red-eye from photos either automatically while you're taking them or manually at a later time. Fourth, Motion Detection Technology optimizes ISO sensitivity and exposure settings to improve clarity when subjects are in motion. Finally, a Face Detection Self-Timer automatically detects an increase in the number of faces and makes the appropriate adjustments. For example, the SD980 IS will allow the photographer to leave the camera on a tripod and enter a group photo before snapping the shot.
Bye-bye, blur
We've all done it: taken a blurry photo. Whether it was the excitement of the shot or an unstable shooting platform, shaky hands led to fuzzy, unclear shots. Equipped with Canon's acclaimed Optical Image Stabilizer Technology, the SD980 IS digital camera takes great strides in minimizing or eliminating the effects of camera shake. Take steady, crisp, brilliant images, even when using the optical zoom!
Included with purchase
The following items are included with the purchase of the Canon SD980 IS digital camera: PowerShot SD980 IS body, Lithium-ion battery pack (NB-6L), Battery charger (CB-2LY), Wrist strap (WS-DC10), Digital Camera Solution CD-ROM, USB interface cable (IFC-400PCU), and AV cable (AVC-DC400).
