If true-to-life is the ideal, then Nikon helps to realize the dream. By combining a 35 mm equivalent Zoom-Nikkor lens, 50 MB of internal memory, and 2000 ISO, the COOLPIX S550 delivers sharp, 10.0 megapixel images reproducible at up to 3072 x 2304 pixels. Such high resolution enables you to make truly impressive enlargements (up to 16 x 20) of your personal masterpieces.
Practical scene modes
Fifteen pre-programmed Scene Modes make it easy to capture optimal results in the most diverse shooting situations. With the COOLPIX S550, anyone, even a novice photographer, can take great images simply by choosing the appropriate mode for the next picture. Some popular modes include Portrait, which emphasizes a subject with natural skin tones against a soft, pleasing background; Close Up, with its precise manual focus area selection and appropriate coloration, making detailed subjects stand out from the background; Landscape, which emphasizes depth-of-field, capturing distant scenes sharply and clearly, for postcard-like landscape pictures; and Panorama Assist, which allows you to take several side-by-side images, all at the same exposure and white balance setting, then combine them later to create spectacular wide-vista photos that will be the envy of your friends and family. The other scene modes you can select are: Party/Indoor, Night Portrait, Beach/Snow, Sunset, Night Landscape, Copy, Fireworks Show, Backlight, Sports, Dusk/Dawn, and Museum.
More and more, newer and newer
Never content to say good enough, Nikon has crammed more and more newer and newer technology into the COOLPIX S550's sleek and stylish chassis. On top of the upgrades list is the One-Touch Portrait Button, which automatically activates Nikon's proprietary In-Camera Red-Eye Fix and Face Priority AF to create stunning portraits. That's just step one! Step two automatically activates D-lighting in Playback, brightening overly-dark pictures — in short, saving the day. It's a wonder we've gone this long without technology this smart.
Make a movie on your camera!
With the COOLPIX S550, you have the ability to record QuickTime movie sequences — complete with sound! Record Dad learning to water ski or baby's first words. The movie is saved as a QuickTime file, which is easily e-mailed to family and friends so they can join in on the fun. Using the camera's internal memory, TV Movie clips are easy to create. Optical lens shift VR image stabilization helps out when things get shaky.
Let PictureProject manage your images
The COOLPIX S550 includes Nikon's next-generation imaging software — PictureProject. It's a fast and powerful tool for organizing and working with your pictures easily and intuitively. The very first time you open PictureProject, an assistant will guide you and help you manage all the images on your computer. You can create groups and collections with names that make sense to you. You can even add keywords and notes so searching for images takes just a few keystrokes instead of turning into a scavenger hunt. PictureProject lets you transfer images from your camera to your computer seamlessly. You can then edit, enhance, crop, print, e-mail, post to the Web, or create a photo album. You can even publish them to your PDA, create slideshows with music, or stitch together a number of pictures to create a stunning panorama. PictureProject works with Windows 98SE, 2000, ME, and XP, as well as Mac OS X (v10.1.5 or later).
PictureProject system requirements
OS Macintosh: Mac® OS X version 10.3.9, 10.4.xWindows: Windows® Vista (32 bit), Windows®XP Home Edition/Professional, Windows® 2000 Professional pre-installed models (Note: CD-ROM drive required for installation. Only built-in USB ports are supported.)
Supplied accessories
Rechargeable Li-ion Battery EN-EL11, battery charger MH-63, USB Cable UC-E6, audio video cable EG-CP14, strap .
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